Why Paid Ads Matter
Paid ads are the modern Yellow Pages. When someone searches “plumber near me” or “best restaurant nearby,” they’re showing real time intent. Paid ads put your business at the top of the results at the exact moment they’re ready to buy – smarter, faster, and far more targeted than traditional advertising.
About
Built on Data. Focused on Growth.
My career began in statistics, where I learned how to interpret data, identify patterns, and make decisions rooted in evidence. That analytical foundation naturally led me into digital marketing, where I discovered a passion for using data to drive growth, optimize performance, and help businesses get discovered. Today, I lead a trusted team of marketing experts dedicated to helping businesses grow through measurable results. I also build and maintain WordPress websites, so your ads always have somewhere great to land.
WordPress Websites
Great ads need a great landing page. I build and maintain WordPress websites that are fast, clean, and built to convert.
Services
Digital Audit & Strategy – Identify opportunities, inefficiencies, and growth potential.
Google Ads Management – Full campaign creation, optimization, and reporting.
Google Analytics Setup – GA4, conversion tracking, dashboards, and integrations.
Google Nonprofit Ad Grants – Google ad grant setup, support and compliant campaign structure.
Google Business Profile – Establish your business presence and get found.
Social Media Content & Ads – Create content, schedules, and targeted ad campaigns with full reporting.
Reputation Stewardship – Provide online visibility so your brand stays present and professional.
Website Support – Need to build or edit a website to send your traffic to? I handle that too.
Nonprofits & Ministries
Nonprofits and ministries operate under real constraints (i.e., limited budgets, mission-driven goals), and a need to reach the right people with exactly the right message. LANalytics brings data-driven strategies tailored to these organizations, helping you stretch every dollar and measurably amplify your impact.
Google Ad Grants:
$10,000/Month in Free Advertising
Eligible nonprofits can receive up to $10,000 per month in free Google Ads through the Google Ad Grants program. It’s one of the most powerful tools available to mission-driven organizations, and one of the most underutilized. LANalytics handles the full setup, compliance structure, and ongoing campaign management so your grant works as hard as your team does.
Ministry and nonprofit work is deeply personal. Every campaign, every keyword, every dollar spent is handled with the same care and commitment brought to every client because getting your message in front of the right people matters.
Process
- Start with a Conversation – Understand goals, budget, and desired outcomes.
- Market & Keyword Research – Identify how people search and what competitors are doing.
- Account Setup or Cleanup – Ensure tracking, structure, and analytics are correct.
- Campaign & Ad Buildout – Write ads, choose keywords, set bids, and configure extensions.
- Launch & Monitor – Track clicks, costs, conversions, and budget efficiency.
- Optimize Over Time – Pause what isn’t working, scale what is, refine targeting.
- Plain Language Reporting – Clear updates so you always know what’s working.
LANalytics 